Substack note
The promises and perils of originality when using AI
There are studies that show AI use can lead to less collective creativity (see references 1 & 2), while others show how AI is increasing idea diversity (references 3 & 4). So, which one is it?
As with most nuanced things in life, it’s a combination of both — and many other things — and it depends.
It’s a combination of both:
I see these models as an ocean of knowledge, wherein every specialty (e.g., psychology, literature, history, etc.) is but the size of a small pond.
So yes, since almost everybody is using the same ocean when they prompt their AI — putting aside the differences in the model provider, version, harness, context, and prompt — it becomes harder to collectively use the knowledge outside this ocean.
At the same time, the now-connectedness of all these old ponds in our LLM ocean means that at any given moment, our prompt can access, build upon, or analyse more knowledge than humanly possible. Your favorite teacher might’ve had access to a few half-ponds of knowledge relevant to their domain; your favorite professor maybe a few full ponds. And humanity’s brightest minds — Einstein, Claude, Da Vinci — might’ve had access to several ponds. But all the knowledge in an LLM is simply too vast for a single human to process, let alone remember and use when prompted.
And we have access to all of that, with AI, when trying to come up with an original idea or decision.
It depends:
It also depends on how we use these AI tools. Do we form a hypothesis ourselves, and then ask AI only for supportive viewpoints, do we even form a hypothesis, or do we ask straight for an answer to a half-baked question?
When prompted, one suggestion my AI had, based on the Wong & Qiu (2026) paper in reference 5, was to use AI as a cognitive exoskeleton:
“If you let [AI] move for you, your own muscles might get weaker. But if you use it to extend your reach, after you've moved on your own, it can expand the range of what you can do. So a practical takeaway might be: generate first without AI.”
Then expand on your thoughts with AI.
References:
1. de Rooij & Biskjaer (2026) — Does AI make us think alike? (tandfonline.com/doi/ful…)
2. Doshi & Hauser (2024) — Individual creativity versus collective diversity (science.org/doi/10.1126…)
3. Lee & Chung (2024) — AI can enhance creative thinking (nature.com/articles/s41…)
4. Ashkinaze et al. (2025) — AI can increase idea diversity (juliamendelsohn.github.…)
5. Wong & Qiu (2026) — Think independently before using AI (link.springer.com/artic…)